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CU in the NT:  rude but worked

CU in the NT:  rude but it worked

Yes, the word is offensive, particularly to women. And, I’m not going to go down the ‘artful expression’ path as justification. However, the campaign to bring tourists to the NY worked but nobody in the Darwin Council is game enough to say thanks to the advertising campaign people. See first article here.

It’s a thin sliver of official recognition for an advertising campaign that boasts about being unauthorised. In a three-line statement, the Northern Territory Department of Tourism, Sport and Culture notes that the “CU in the NT” slogan was ruled “obscene” by regulators in 2017.  Don’t click on ‘more’ you could be offended—again.

Source: ABC

CU in the NT ‘had people talking’, tourism boss says in wake of product ban

But — or perhaps, and — the department’s head of tourism and events, Andrew Hopper, acknowledged that it had an effect.

“Tourism NT’s position is that the campaign pushes the boundaries too far, although we acknowledge it has people talking about the NT,” the statement read.

“The truth is our destination has a lot more to celebrate and talk about.”

For now, the talk is about the City of Darwin council’s decision to ban the brand from the popular Nightcliff and Mindil markets.

‘Knee-jerk reaction’, brand complains

The people behind the NT Unofficial brand declined to identify themselves.

But they released a lengthy statement on Wednesday saying they were “saddened” by the council’s “ridiculous” decision.

They rejected the suggestion that the campaign was offensive to women.

And they argued that the strappy singlets advertised on International Women’s Day would be used to “[give] back to local charities that support women”.

“We celebrate all women,” the brand’s statement read.

“We feel like it is a knee-jerk reaction that has ignored the vast majority of the local population who love and celebrate [the brand].”

And the group said it was disappointed that it had not had more official support for its “tireless” work promoting the NT as a tourist destination.

“It would be nice to have recognition from the NT Government considering the hundreds of thousands of people we have introduced to the Territory since our campaign launched,” the statement read.

“But we won’t be holding our breath for that to happen just yet.”

A poll on the ABC Darwin Facebook page on Wednesday showed opposition to the council’s decision significantly outweighed support.

But alderman Robyn Knox, who proposed the ban, said she had received numerous messages of support.

“I think people are very tired of slurs being used about women,” she said.

“The Government is trying to attract more women to the Northern Territory and I don’t think words like this help.”

In a statement, Tourism Minister Lauren Moss said she understood the campaign was “meant to be tongue in cheek”.

“[But] it’s well off the mark in terms of what we are trying to achieve for Territorians,” she said.

She said the Government’s “Boundless Possible” campaign was seeking to market the Territory as place to live and visit, “including for families, young women and older travellers”.

{ 11 comments… add one }
  • Popular Front

    Storm in a teacup (Darwin stubbie?) really but the whole thing is pretty childish.

  • Penguinite

    This cunning stunt, while it appeals to the Lager Louts, won’t draw too many tourists. It’ll be another “where the bloody hell are yer” flops!

    • Neville

      You may not know, Pen, that it’s been somewhat more than a flop, since 2016, IIRC. Yes, though it may or may not draw tourists, huge sales overall, since introduced, have highly enhanced Northern Territory ‘brand’ recognition, so the numbers say.
      This ‘can’t sell in Council properties’ push by the Council is just the PC police and assorted other pissant progressives virtue-signalling each other.

  • Albert

    And our once wonderful country sinks further into the sewage pond.

  • Biking Voter

    I don’t get what the message is trying to tell me. Am I one, or are they all one?

    • Neville

      .. apparently, BV, we can ALL be one, at least once in our lives, or from time to time for some (!!). LOL

  • Knight Templar

    Very smutty IMO
    I’m very surprised morningmail has published this garbage

    • Neville

      Odd view, that, KT, since the whole event was published quite heavily when the beer was introduced .. over three years ago .. even by that paragon of “virtue”, their A(LP)BC.

  • bushwanker

    Talk about precious………I think the CU in the NT campaign is brilliant and it shits all over the council’s ‘Boundless Possible’ campaign………what the hell does ‘boundless possible’ mean? Mindless bureaucrats & politically correct moron councillors have no imagination whatsoever.

    • Neville

      “boundless possible” .. lefty pissants measuring the depths of taxpayers’ pockets and the amounts they can extract therefrom ..

  • GTD

    A well.
    C U N Tuesday for a beer 🍻

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